Investors are looking for a lot: belief, innovation, defensible IP, and scalability. You have three slides and five minutes. Ready – set – go!
Tagged: how to
How to do something
A high level walkthrough of pitching a company that has value, starting with an idea (which is essentially free) and how it is transformed into an asset (which is something that has intrinsic value).
In this article, I walk through the enterprise software sales playbook I have developed during my career, which in turn has come from the playbooks of those I have learned from. I have refined my approach over the years, and here I give you my handbook for enterprise sales (for startups).