A high level walkthrough of pitching a company that has value, starting with an idea (which is essentially free) and how it is transformed into an asset (which is something that has intrinsic value).
My personal thoughts and experiences related to starting new things.
These five keys are fundamental to being a successful entrepreneur, based on my own experience of co-founding a company with two successful exits.
In this article, I walk through the enterprise software sales playbook I have developed during my career, which in turn has come from the playbooks of those I have learned from. I have refined my approach over the years, and here I give you my handbook for enterprise sales (for startups).