Category: Startups 101

Thoughts on starting companies.

Transforming an Idea into an Asset

A high level walkthrough of pitching a company that has value, starting with an idea (which is essentially free) and how it is transformed into an asset (which is something that has intrinsic value).

The Enterprise Software Sales Playbook for Startups

In this article, I walk through the enterprise software sales playbook I have developed during my career, which in turn has come from the playbooks of those I have learned from. I have refined my approach over the years, and here I give you my handbook for enterprise sales (for startups).