Category: Startups 101

Thoughts on starting companies.

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Transforming an Idea into an Asset

A high level walkthrough of pitching a company that has value, starting with an idea (which is essentially free) and how it is transformed into an asset (which is something that has intrinsic value).

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The Enterprise Software Sales Playbook for Startups

In this article, I walk through the enterprise software sales playbook I have developed during my career, which in turn has come from the playbooks of those I have learned from. I have refined my approach over the years, and here I give you my handbook for enterprise sales (for startups).